NHL Commissioner Gary Bettman and Baseball Commissioner Rob Manfred announced a six-year digital media rights partnership.
The agreement between the NHL and Major League Baseball Advanced Media is intended to change the fan experience and promises to create a global hub of digital content that will include video, live game streaming, social media, fantasy, apps, as well as statistical and analytical content.
The video distribution rights do not apply to Canada, where Rogers Communications is the rights holder.
"As the market leader, MLBAM is uniquely qualified to assist us in giving hockey fans a richer, more immersive experience with the game," said Bettman.
The video distribution rights do not apply to Canada, where Rogers Communications is the rights holder.
"As the market leader, MLBAM is uniquely qualified to assist us in giving hockey fans a richer, more immersive experience with the game," said Bettman.
"MLBAM is also the right partner because they have the expertise to help us deliver new and exciting products to our fans, who crave compelling digital content. We couldn't have North America better covered than with the power of NBC, Rogers, TVA and MLBAM – an incredible convergence of technical, creative and production talent that is great news for our fans."
However, Bettman did not confirm the financial details of the deal.
MLBAM expects to launch its NHL presence in January, 2016.
"All of us in sports share a desire to distribute our games and tell our stories as widely and broadly as possible," said Manfred.
"Because of our own experiences in delivering baseball to its loyal fans, MLB Advanced Media is uniquely suited to excel in a partnership of this magnitude."
MLBAM expects to launch its NHL presence in January, 2016.
"All of us in sports share a desire to distribute our games and tell our stories as widely and broadly as possible," said Manfred.
"Because of our own experiences in delivering baseball to its loyal fans, MLB Advanced Media is uniquely suited to excel in a partnership of this magnitude."
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