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Tuesday 4 August 2015

MLB to Take Over NHL Media

A reports suggests that Major League Baseball Advanced Media will take over the NHL‘s web operations, apps, streaming video and more in 2016.



The partnership, which is expected to be announced which will also involve Majoe League Baseball Advanced Media (MLBAM) taking over the NHL Network.

In addition to running MLB.com and all 30 MLB team sites, MLBAM runs the websites for Minor League Baseball, the YES Network and SportsNet New York. It also provides the backend infrastructure for WatchESPN, the WWE Network, CBS Sports’ March Madness and HBO Now, among others.

It remains to be seen how much change will come from MLBAM taking over the NHL Network, which was launched at the beginning of the 2007-08 season, but the partnership is expected to provide several improvements. In addition to shows focusing on highlights and analysis such as NHL Live! and NHL Tonight, the NHL Network carries multiple games each week during the season.

While the NHL‘s digital presence will change, it is unknown how staff members of the NHL‘s websites (NHL.com and team sites) and the NHL Network will be impacted. A source noted that multiple employees of Bell Media in Canada, who operated NHL Network, have already lost their jobs as a result of the change. According to the source, multiple producers were not retained past July 1.

As for the online side, MLBAM could simply train those currently in place rather than hire new staffs, but staffers throughout the league had yet to hear as of Monday.

The news of the partnership was initially met with some concern that the partnership could put an end to the growing community of in-game animated GIFs on social media (which could cost some people their part-time gigs) and YouTube videos, but MLB’s strict policy on footage is their’s, rather than MLBAM’s. Because the NHL owns the rights, they would make the decision on whether such content could continue to be posted.

NHL commissioner Gary Bettman, MLB commissioner Rob Manfred and NHL chief operating officer John Collins will be present for Tuesday’€™s announcement.
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